Welcome to Inspired Copy's Blog!

How a Weekly Blog Could Transform Your Online Business
We’ve all heard it by now – sharing regular, high-quality content is one of the best ways to build a loyal audience. But have you

Target Audience Research For Copywriting: 7 Questions To Ask
Copywriting – you can think of it like your salesperson in print. And just like any good salesperson knows how to appeal to the emotions

Launching Your Own Luxury Label? Here’s Why You Need a Fashion Copywriter to Make It a Success
If you’ve ever watched Dragon’s Den or the USA’s equivalent Shark Tank, you’ll know that the fashion industry is one of the most oversaturated markets

3 Quick Tips For Better Product Descriptions (With Examples)
Whether you’re selling a digital service or a real material thing, product descriptions matter. But writing product descriptions isn’t the easiest of tasks, especially when

7 Ways Hiring a Content Writing Agency Can Maximise Your Marketing Output
If you’re a business owner or marketing lead looking to scale your growth, chances are you’ve already heard that great content is the key. The

What Are SEO Blogs? Here’s Everything You Need to Know…
If you’re the owner of a business in the modern age, chances are you’re now aware that having an online presence is unavoidable. The problem

What Is Copywriting? The Best Examples, Services, and Tips
It’s the digital marketing service on everybody’s lips, but what actually is copywriting? What does it involve? And what makes a good copywriter? Copywriting Definition

The Secret To Writing Content That Actually Converts? Avoid Hyperbole
Exaggeration isn’t always a bad thing, right? Telling your mum she’s the best cook to ever walk the earth being a prime example, or jumping

Spreading the Festive Cheer: 10 Christmas Marketing Ideas for Small Businesses
Believe it or not, Christmas 2022 is almost here already. For businesses across the globe, the busiest season of the year is upon us, so

5 Top Tips: How to Become a Freelance Copywriter
In the modern age, many of us are striving for digital jobs that can be completed from anywhere – copywriting being a prime example. Whether

The KISS Principle For Copywriters: Keep It Succinct, Sweetie!
“If I had more time, I would have written a shorter letter”. We may not know who said it first, but this quote stands witness

8 Reasons Why You Should Hire An Email Copywriter For Your Next Campaign
According to HubSpot, there are 4 billion daily email users – almost half of the world’s entire population. With this stat in mind, you can

8 Hospitality Copywriting Services to Boost Your Bookings
The hospitality industry hasn’t had it easy over the last few years. Aside from the global pandemic that forced businesses to close their doors, supply

3 Hotel Content Writing Ideas: Elevate Your Guests’ Experience With Words
What makes a hotel stay extra memorable? Dainty chocolates on your pillow? A complimentary drink on arrival? Personalised toiletries? While all of the above might

5 Easy Ways To Write Better Copy
Copywriting is an important part of any marketing campaign. It helps businesses tell their story in a way that resonates with customers so that they’ll

Inspired Copy shortlisted for StartUp Awards National Series
Manchester-based Inspired Copy has been named one of the most exciting new businesses in the region after being shortlisted as part of a brand new

AI Copywriting Software: Can It Replace Human Writers?
With the wonders of technology, most copywriters now use the power of digital writing apps to create their work. And thanks to the emergence of

8 Ways a Copywriting Agency Can Help Your Business
Running a successful business in the modern age is no easy feat. Since most brands have an online presence, it’s more important than ever to

8 Pros and Cons of Hiring a Copywriter
If you’re trying to grow your business or expand your customer base, it’s quite possible that you’re considering hiring a copywriter to make your marketing

4 Tips on How to Write a Blog Quickly
Blog writing is such a huge part of content creation, but it isn’t always easy. That’s why so many people delegate the job to the

Social Media and Mental Health: The 4 Dangers
Over the past 10 years, social media has erupted into our lives to the point of no return. We’ve moved from a life reliant on