8 Reasons Why You Should Hire An Email Copywriter For Your Next Campaign

According to HubSpot, there are 4 billion daily email users – almost half of the world’s entire population. With this stat in mind, you can easily see why email marketing is one of the most effective ways businesses can connect with global audiences. 

While corporations and start-ups alike are quickly embracing the exponential power of the email, most aren’t actually making the most of its potential. Grammatical errors, poor formatting and lack of compelling content are just some of the ways emails fail to capture your audience.

The solution? In our humble and totally unbiased opinion, we think this is the time to hire an email copywriter.

8 Reasons Why You Should Hire an Email Copywriter

1. Build Trust In Your Audience

Trust is important to every relationship, including those we build with our customers. Whether you’re offering a service, selling physical goods or skyrocketing an online platform, nurturing your audience through regular interaction is essential. While social media enables businesses to showcase their brand to a wider pool, email offers a more direct and personalised approach. 

If you’re struggling to build trust and take customer retention rates to the next level, an email copywriter could be just what you’re looking for. They’ll help you to create a plan of action that nurtures existing relationships and builds new ones too. 

2. Boost the Success of Ambitious Campaigns

Taking risks isn’t always easy, especially when it comes to marketing. But the thing is, when that risk pays off, AMAZING things can happen. If you’re planning to launch an ambitious email campaign that’s completely out of your comfort zone, having an expert on hand to make your vision a reality is an invaluable investment. 

Email copywriters know what’s what when it comes to taking risks. They can write to fit any persona, crafting content that’s creative, exciting and often pretty daring. If you’re planning an attempt at going viral for a bold new idea, an email copywriting service is a must to execute to perfection.

Check out this blog on some of the most unique email marketing campaigns on the web – spoiler alert: they were ALL most definitely written by an email copywriter. 

3. Avoid Embarrassing Grammatical Mishaps

Reality checks aren’t always welcome but sometimes they’re completely necessary, so here’s a big one for you: obvious mistakes in your emails WILL send your customers packing. According to one survey, at least 59% of adults are scared away by poor grammar on websites, considering it a clear sign that the business just can’t be trusted.

If you’re sliding into your audience’s inbox every week with emails littered with spelling errors, punctuation mishaps or even formatting issues, your campaigns are very unlikely to be successful. An email copywriting agency in the UK can help – they’ll assign an expert to your work, professionally trained to spot even the smallest of mistakes.

4. Increase Sensitivity Awareness

Over the last decade, our consciousness as consumers has shifted dramatically. While once upon a time, the quality and trustworthiness of brands was the priority, responsibility and ethics are quickly becoming just as important. Particularly during times of crisis, businesses must be sensitive to the world around them, factoring public consciousness into their messaging. 

An experienced email copywriter or copywriting agency can help you achieve this. While crafting messaging that’s engaging, compelling and promotional, they’ll consider how content could impact brand perception.

5. Find a Consistent Tone of Voice

Tone of voice is one of the biggest elements required to build trust and a stand out as a brand people recognise. If you’re speaking to your audience in casual slang one minute and Downton Abbey-esque formalities the next, they’re bound to get confused about who you are AND what you stand for. 

By hiring one efficient email copywriter to manage all of your outbound marketing materials, you’re much more likely to capture a tone of voice people recognise and relate to. Whether you want to be humorous, serious or heartfelt, an email marketing expert can help you achieve any and every goal.

6. Skyrocket Your Click Rate

Plenty of people open ALL of their emails – even if they have no intention of reading the content. While the average open rate currently stands at around 30%, only 2% of people actually engage with the content in the form of an actioned click. Even if you’re offering the most valuable content possible, if your CTAs aren’t strong enough, you’re unlikely to see results.

Email copywriters are experts when it comes to getting people to act – often with urgency. They’ll create email marketing content that’s concise, to-the-point and interesting to read, concluded with a strong CTA that sends your click rate through the roof.

7. Provide Valuable Content 

Just like all forms of marketing, providing value to your customers should be one of your biggest priorities. Offering insightful, interesting and useful content can promote loyalty and engagement, evoking action from both new and existing audiences. In fact, one survey showed that 37% of people name email as the MOST effective channel for customer retention, compared to only 11% for social media.

If you’re stuck on how to offer real value to your email contacts, it might be time to hire an email copywriting expert. While most people think copywriting agencies or freelancers only craft words based on your brief, they can actually advise on strategy too. 

Tell your email copywriter your goals and aims and they’re bound to throw some unique ideas into the mix!

8. Maximise Your Outreach Potential  

When it comes to hiring an email marketing specialist, the main benefit is clear: every message you send out will be optimised for outreach success. With millions of businesses to compete with and more appearing every day, it’s never been more important to invest in your marketing and stand out from the crowd. 

Writing strong, compelling and memorable emails could lead to:

  • More customer reviews and recommendations
  • More sales or bookings – depending on your business
  • More clients or customers returning again and again
  • More opportunities to showcase your brand story

So, are you ready to hire an email copywriter? If you want to take your marketing up a notch with quality words that really make an impact, we’d love to hear from you at Inspired Copy. We’re a UK-based copywriting agency serving clients all over the world with content that’s well-written, purposeful and professional.

Fill in our enquiry form in a few short minutes and we’ll be in touch with a bespoke quote!

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