The hospitality industry hasn’t had it easy over the last few years. Aside from the global pandemic that forced businesses to close their doors, supply chain breakdowns and staff shortages have made success harder than ever before.
Effective marketing has never been more important – that’s why hospitality copywriting services are the key to boosted bookings, increased loyalty and higher profits.
Whether you’re the owner of an independent restaurant or the marketing director for a chain of hotels, this is the blog for you. Keep reading to discover 8 of the best copywriting services you can invest in to send your sales through the roof!
8 Must-Try Hospitality Copywriting Services
1. Hotel Listings
Let’s talk about hotel listings. As of 2019, it’s reported that there are over 700,000 hotels and resorts worldwide, made up of over 4 million rooms available for hire. While the hotel industry is incredibly lucrative for entrepreneurs looking to generate a profit, these numbers show how competitive the market really is.
If you’re going to secure a steady stream of bookings at your establishment, hiring a world-class hotel copywriter is essential, and here’s why. Instead of focusing on the stock details that – let’s face it – holidaymakers don’t really care about, they’ll sell the unique vibe your hotel has to offer.
Situated by a breathtaking beach? Have a heavenly honeymoon suite on offer? A good hotel copywriter will make these factors known, bringing your space to life in a way that potential visitors won’t be able to refuse.
2. Guest Communications
Whether you’re running a quaint hotel, a busy restaurant or a packed-out nightclub, effective guest communications are a must for any business to be successful. Transparency and clarity will prevent potential complaints, saving your customer service team’s time and mitigating any detrimental reviews.
If you’ve got an elevator out of action, an air conditioning system that’s playing up or a street outside full of roadworks, a hotel copywriter can help to keep your customers in the loop without dissuading future bookings. In a friendly, recognisable voice, they can create a series of templates to save your team members time and your business money. After all, it’s not about what you say – it’s about how you say it.
3. Mouthwatering Menu Descriptions
When it comes to making your restaurant menu stand out, creative product descriptions are the way to go. As a passionate restaurant owner, there’s no denying that you know your dishes best, but sometimes it takes an outside perspective to really recognise their selling points.
Instead of spending hours trying to come up with new ways to say ‘expertly flavoured’ or ‘cooked to perfection’, why not invest in a hospitality content writer? They have years of experience when it comes to describing food, drink and interiors, and they can inject the spark your menu descriptions might be missing.
4. Killer Welcome Packages
In May 2022 alone, Tripadvisor had 167 million visits to their website. Our point? Reviews matter, so doing your utmost to receive 5* feedback every time should be at the top of your priority list.
One of the best ways to achieve great reviews is by starting off strong with a killer welcome package. As well as spa treats, freshly baked goods or an ultra-luxury robe for your guests to enjoy, a brochure guiding them through their stay could be the key to success.
Speak to your go-to hotel content writer about creating one. A hotel copywriter will be able to advise on the perfect content. This could include location guides and restaurant recommendations, all the way to thought-provoking articles and a welcoming introduction.
5. Travel Brochure Copy
Ready to take your travel brochure copy to the next level? A hotel copywriter is exactly what your business needs to guarantee a successful launch (or re-launch) of your latest destinations. Travel brochures can often be boring, stuffed with too much text, a whole load of stock images and information that just isn’t accurate.
By investing in professional hospitality copywriting services, you can ensure your next brochure ticks all the boxes. If you’re looking for:
- Well-written location copy that persuades, entices and excites
- Hotel room descriptions that make readers desperate to book
- Practical information written in a way that’s useful instead of boring
You NEED a hotel copywriter. Spoiler alert: you can find one here.
6. Enticing Email Campaigns
Looking to improve your restaurant marketing to achieve fully-booked success? Want to encourage previous hotel guests to return again and again? An enticing email campaign is the perfect solution.
According to HubSpot, 77% of marketers have seen an increase in email engagement over the last 12 months. This demonstrates that more and more customers are looking to the communications in their inbox for information and most crucially, reasons to make a purchase.
Staying in touch with exciting offers, essential updates and your latest marketing campaigns will ensure a steady stream of bookings – facilitated by an expert hospitality content writer.
7. Distinctive Social Media Captions
If you’re not harnessing the power of social media, are you even a business operating in the grand old year of 2022? Having an online presence not only advertises your offering for the world to see, but it also builds trust and gives potential customers the peace of mind that you’re a reputable business.
Posting regularly with engaging, interesting and valuable content will work wonders for your brand image, and it will also keep your business firmly on your audience’s radar.
Got a new menu you’d like to promote? Running an offer on last minute rooms? Invest in hospitality copywriting services and your engagement, following AND bookings will increase!
8. Persuasive Video Scripts
Have you ever thought about including a promotional video on your website, advert or social media? If you’re working in the hotel business or any other hospitality sector, offering this as an alternative to written content might just be what you’re missing. In fact, 93% of marketers say video has helped them to increase brand awareness – why not give it a go?
Video graphic templates can be pretty easy to come across, but it’s the words you share that make the most impact. Hospitality copywriting services can help to craft the perfect script that gets your message across, written in a voice that’s completely unique to your brand.
Say goodbye to the dull posters of the past and hello to the bright future of video marketing. Trust us – you’ll never look back!
So, that’s just 8 of the amazing hospitality copywriting services out there that have the potential to boost your bookings through the roof. Whether you’re a small business on the rise or a legacy chain planning a reset, you don’t have to hire an expensive in-house marketing team to get the job done.
At Inspired Copy, we provide copywriting services to a whole host of industries, including travel and hospitality. If you’re ready to step up your marketing efforts and start reeling in more visitors, get in touch today for a bespoke quotation!