What makes a hotel stay extra memorable? Dainty chocolates on your pillow? A complimentary drink on arrival? Personalised toiletries?
While all of the above might be true, they all fall into one category: immaculate attention to detail. Because when you’re competing with every other hotel, Bed & Breakfast, and Airbnb in the vicinity, details matter. That’s why the easiest way to make your guests’ stay extra special is via communication and clever in-hotel content writing. Here are some examples.
3 Effective Hotel Content Writing Ideas
1. Include A Personalised Travel Brochure In Their Welcome Pack
Your guests may have chosen your hotel as accommodation, but the location is the real reason they’re there. They want to get out and explore the city, discovering the local sights, so why not help them create an itinerary?
You can personalise your recommendations based on their interests or the nature of their stay. Do they want an action-packed holiday? Or are they looking to unwind and relax? Are they travelling alone, as a couple, or with family? Finding out more about the nature of their stay pre-arrival will help you create a bespoke welcome package that elevates your guests’ experience the moment they arrive.
As an added bonus, you can include exclusive offers, coupons for local businesses, or tickets for a complimentary walking tour. The more you can include, the better the welcome pack will be received!
2. Get Them Excited With An Email Campaign
We’ve all scoured a hotel’s online gallery in preparation for a stay, envisioning ourselves unwinding in the spa or sipping a pina colada by the pool.
An email campaign is the perfect opportunity to get your guests excited about their stay, and ensure they never miss a trick.
Asian night at the buffet?
Free group yoga classes at the weekend?
Discounted spa treatments for first-time visitors?
No one wants to stumble on these opportunities on their last day – excite your guests with what’s going on before they arrive with pre-arrival email copy.
3. Make Your Keycard Stand Out
Your keycards are the one thing you can guarantee your guests will keep their eye on during their stay. Why not give them something to smile about? Come up with a few witty or heartwarming messages and stick them on a nicely designed keycard. It’s an easy way to stand out and show your guests that you really have thought about everything.
Need Some Help With Your Hotel Content Writing?
If you’d like some help crafting killer in-hotel marketing collateral, get in touch with us. Our hotel content writers are specialists in all things travel and hospitality, and would love to help you create memorable messages your guests will love.