Running a successful business in the modern age is no easy feat. Since most brands have an online presence, it’s more important than ever to optimise your content and compete for popularity in the digital space.
A copywriting agency could be the solution you’ve been searching for. In today’s blog post, we will be answering the question on every entrepreneur’s mind: how can a copywriting agency help my business?
Keep reading to find out.
What Is a Copywriting Agency?
Put simply, a copywriting agency is a business that offers copy and content writing services. They’re often made up of a highly-trained team of experts who can provide professional assistance to a whole host of different businesses. Anyone can seek the help of a UK copywriting agency, ranging from small start-ups to large corporate entities. And it doesn’t matter where they are in the world, either.
A copywriting agency could assist you with:
- SEO product descriptions
- Optimised Amazon listings
- SEO blogs
- Social media captions
- Social media ad copy
- Email marketing
- Web copy
- Brochure or catalogue copy
How Can a Copywriting Agency Help My Business?
The truth is, there are pros and cons when it comes to hiring a copywriter. It’ll definitely cost you if you want quality, and it may be hard to find the right one. That’s why it’s always best to hire an agency with social proof.
Here are all the ways a copywriting agency can help:
1. Save You Much-Needed Time
One of the most significant advantages of hiring a copywriting agency is the enormous amount of time you’ll save as a result. No matter how large or small your business might be, your schedule is probably packed to the max. Growing becomes a much greater challenge without dedicating hours to writing social media captions or optimising your website content.
A copywriting agency will not only take those time-consuming tasks off your hands; you can rest assured they’ll be done right.
2. Increase Your Brand’s Exposure and Engagement
Another reason why you should hire a copywriting agency is that you’re guaranteed to increase your brand exposure by doing so. Posting content to your social media platforms and your business web page is important, but it won’t improve your reach unless your copy is engaging.
With the help of a copywriting agency, whether in the UK or beyond, you can share content that inspires, engages, and entertains your audience. As a result, your brand exposure and engagement will increase.
3. Reach Your Target Audience More Effectively
Reaching your target audience is key to making any business idea a success, and a good copywriting agency will help you get there.
As well as offering exceptional writing services, a copywriter can advise you on the kinds of content your audiences want to see. By conducting keyword research, they’ll help you understand what it is the market is searching for, allowing you to hit those all-important SEO targets, and reach the right people.
4. Upgrade Your Product Descriptions
Selling products can be tricky, especially if your website visitors aren’t entirely convinced by what you’re offering. And with 87% of shoppers agreeing that product descriptions influence their buying decisions, it’s essential to get them right.
A clued-up copywriting agency will not only write beautiful product descriptions to convert your audience – they’ll also flex their SEO muscles to help brand new customers find your store.
5. Boost Your SEO Potential
Ready to climb the ranks of Google? Better hire a copywriting agency. They’ll be able to deliver a bespoke SEO content strategy, and implement it too!
Before tackling a blog or your web copy, a copywriting agency will research keywords relevant to your business. Once they’ve accumulated the data, they’ll get to work on the words. Give it enough time and you’ll see your organic traffic fly through the roof.
6. Create Blogs That Drive Traffic, Educate, and Convert
The ideal formula for the perfect blog seems to change every week, which is precisely why you need an expert copywriting agency on your side. Blogs have the potential to drive fresh traffic to your website, and keep loyal customers returning for more. Your copywriting team can turn your exact vision into a reality, or if you’re stuck for ideas, they can come up with the content you need instead.
Since 72% of online marketers describe blog content creation as their most effective SEO tactic, blogs are essential to every modern business.
7. Help With Your Branding and Tone of Voice
Some of the world’s most successful brands have an undeniable personality – a tone of voice that audiences can instantly recognise. If you want to create that level of individuality for your own business, a copywriting agency can help.
To get to grips with your vision, a copywriter will work with you to understand your brand’s identity and other businesses you admire. Once they’ve got the information they need, they can make your blogs, social media copy, and website sing from your unique hymn sheet.
8. Expand Your Social Media Following
If you continually find yourself Googling ‘How to get more Twitter followers’ or ‘How to get more likes on Instagram’, a copywriting agency can help you find the answers.
Before beginning on any new social media content, they’ll take a look at what you’re already doing, and evaluate what works within your niche. They’ll form fresh ideas and create copy that engages your audience, encouraging them to interact with your content.
In short, a copywriter is truly worth their weight in gold, and then some. Hiring a copywriting agency is one of the most important things you can do for your growing business, and it’ll save you a hell of a lot of time.
If you’re looking for a freelance copywriter or copywriting agency to partner with, we’re open for business. Visit our website to check out our full range of copywriting services.
