If you’re trying to grow your business or expand your customer base, it’s quite possible that you’re considering hiring a copywriter to make your marketing more effective. You might be asking yourself ‘what does a copywriter do?’, or questioning how useful a copywriter service could be for levelling up your business.
Today we’re stopping by with a complete guide to make your decision easier, giving you the lowdown on the pros and cons of hiring a copywriter. If you want to know what a copywriter is, what a copywriter does, and why you should work with one, keep reading!
What Is a Copywriter?
Merriam Webster describes a copywriter as ‘a writer of advertising or publicity company’, but actually, a copywriter is so much more than that.
You see, a copywriter is anyone who writes for a company in a professional, targeted, and often business-focused way. This means they can write anything from SEO blogs and product descriptions, to long-form ad copy and email marketing campaigns.
Many companies will know how hard it really is to find someone who can tune into different voices and create great written content within a given timeframe, mostly because the skills of a copywriter are developed over years and built on raw talent.
Everyone can write, but not everyone can write well. That’s what makes professional agency copywriters and freelance copywriters completely unique.
What Does a Copywriter Do?
If you’ve found your way to this blog, you may have been told that you MUST hire a copywriter, even though you’re still not 100% sure what they actually do.
As well as having an eye for perfect spelling and grammar, copywriters also offer a whole host of varied services for every kind of business on the market.
Typical copywriting services include:
- Website copywriting to convert visitors into customers
- Social media captions that capture the right message
- SEO Blogs to help you gain more organic traffic
- Long-form or short-form ads to catch fresh attention
- Press releases for your latest business news
- Advanced articles to convey your offering
Whichever of the above writing service you’re looking for, a copywriter should be able to provide it.
5 Pros of Hiring a Copywriter
There are many pros to hiring a freelance copywriter or an agency copywriter, especially if you’re looking for straightforward and effective assistance with growing your business.
1. Copywriters Are Cost Effective
One of the best things about hiring a freelancer or an agency to take on your copywriting work is the financial savings and gains you’ll make. Instead of taking precious time away from your marketing teams or taking on an expensive internal writer, outsourcing your work to a copywriter means you’ll get higher quality for a lower price.
- Most freelancers and copywriting agencies work to an hourly or a per-project rate
- No funding for coffee breaks or chats with colleagues!
- Just pure and simple words to skyrocket your marketing efforts
2. They’re Flexible and Work to Your Reach Your Targets
73% of companies hire someone else to create their content marketing strategy, so there are evidently some BIG pros to hiring a professional copywriter. One of those benefits is the flexibility that a copywriter can provide as opposed to your in-house teams.
For small businesses, there’s rarely enough time to breathe, let alone spend hours trying to construct a basic blog to drive traffic to your website. Similarly, big organisations are usually overloaded with approaching deadlines, even without having to think about their latest SEO strategy.
Freelancer and copywriting agencies can work to your schedule, all while delivering on the specific targets you set out for them. Cool, right?
3. Copywriters Can Speak to Your Specific Audiences
Thanks to an increasingly cluttered and saturated online space, capturing your audience’s attention effectively can be difficult. Using the right terminology and language to suit their style is one of the best ways to turn followers into customers, and copywriters know just how to do it.
Every industry is different, and one of the key skills of a copywriter is being able to tap into each sector with a fresh and well-researched approach.
Some of those industries include:
- Medical or health copywriting
- Beauty and fashion content
- Publishing copywriting
- Manufacturing or product writing
The list is endless, but no project or audience is too challenging for a copywriting agency.
4. Their SEO Game is Ahead of the Curve
As we’ve already mentioned, the internet is a busy space. Getting your brand message out there and reaching the right audiences is tricky, especially when search engine algorithms are constantly working against you.
One of the benefits of hiring a copywriter to refine your site or a blog writer to optimise your content is their knowledge of SEO. Copywriters understand the latest rules when it comes to climbing the ranks of Google and other search engines, so employing them to create your content is a fail-safe way of getting your marketing seen.
To make sure your SEO is on point, a copywriting agency will:
- Follow a detailed checklist based on the latest guidelines
- Implement keywords to drive relevant traffic to your website
- Structure their work in a way that’s readable and interesting
5. The Skills of a Copywriter Are Ultra Versatile
One thing that makes copywriting such a unique and lucrative skill is the versatility that comes along with it. Whether you’re creating Facebook ads for your newest menu, or you want to launch a press release to tell the world about your new clothing line, a professional freelancer or copywriting agency really can turn their hand to anything.
Even for large internal teams, copywriting tasks can be overwhelming. There’s so much to think about for each and every form of marketing, and writing well doesn’t come naturally to everyone. When you hire a professional copywriter, you get the benefit of refined talent and years of experience.
What more could you need to take your business to the next level?
3 Cons of Hiring a Copywriter
While there are immense benefits to hiring a freelancer or copywriting agency, there are also some negatives to consider.
1. Getting to Grips With Your Business Model Can Be Time-Consuming
If your company is super specialised and you’re constantly pumping out content that’s very specific to your industry, it may take a little longer for a freelance copywriter to get to grips with your message. Relying on someone internally to tackle these projects could be a faster alternative, but it’s important to bear in mind that you might not get the quality that a professional copywriting agency could offer.
If you’re willing to trust your copywriter and invest in the time required to bring a specialised content piece to life, you can enjoy the best of both worlds.
2. Finding the Right Copywriter Can Be Difficult
As we mentioned earlier, copywriting is a unique skill that’s often hard to come by. There are plenty of content creators who market themselves as professional copywriters, but sifting through those people can be a task.
Here are some of our best tips for finding your perfect copywriter:
- Great copywriters will have an extensive portfolio to showcase their work, so don’t be afraid to ask for an example
- Going with a copywriter who communicates well is always a good start
- Established copywriting agencies are often more reliable than a solo freelancer
3. Collaboration With Your Internal Teams Can Be Limited
One of the things people enjoy most about an in-house copywriter is their complete connectedness to the rest of your marketing team. Whether they’re assisting with social media, offering guidance on blog writing or attending your latest company meeting, an employed copywriter offers a more integrated approach.
While this is something to think about carefully, you should also consider what an outside perspective might be able to offer. As well as a fresh pair of eyes, they’ll only need to check in with your teams when necessary, optimising your operations, and getting more work for your money.
So that’s the end of our list when it comes to the pros and cons of hiring a copywriter! As you can see, the list of positives is essentially endless, while the negatives are only really relevant if you don’t find a reliable copywriter.
Where Can I Find an Agency Copywriter For Hire?
Looking for a copywriter for hire? Inspired Copy is a leading UK Copywriting agency delivering copywriting services to a vast range of clients, across large and small businesses. We take your vision and turn it into written content that’s designed to capture your audience’s attention, sell your message and convert visitors into customers.
Did you know that 74% of web readers pay attention to the quality of spelling and grammar? When it comes to finding an exceptional website copywriter, social media creator or other copywriting services, you shouldn’t have to compromise on price or quality. We offer attention to detail, years of writing experience, and high-quality content, all in an affordable package.
If you’d like to explore how we could help you, visit our website today or get in touch for a chat. We can’t wait to meet you!
