Why is it important to keep up with the latest copywriting trends?
Good writing is an ancient art. The written word has been the most powerful communication tool since… well, since written records began! And it remains the best way to share your message with others. But despite writing’s longevity, it is also a flexible and changeable medium. Constantly shifting, adapting, and evolving – the way we use words is always on the move. Nowhere is this more important or evident than when it comes to content marketing and copywriting.
The Impact of Content
Content marketing is a ridiculously impactful business. It is consistently recognised as the most effective form of promotion available, and it should be front and centre in your marketing strategy.
But with so many different techniques, styles, and approaches, it can be an overwhelming task to work out how to proceed. When confronted with evergreen copy, SEO-friendly content, high-impact social media, and advice for optimising your conversion rate, it can be difficult to know where to start.
If you are a time-strapped marketer (aren’t we all?) in need of a clear, simple direction of travel, we’re here for you. If you want to know the best approach to take, and how to invest your precious content budget most effectively, keep reading. And if you want to know which copywriting trend will be most impactful throughout 2021, we’ve got you covered.
Storytelling in Your Copywriting
At Inspired Copy, we are looking forward to content in 2021 being defined by storytelling.
At this point, you might be thinking, “hang on, isn’t all copywriting telling a story?”
And you wouldn’t be wrong. But so often the focus of modern content is on driving sales – a ‘BUY IT NOW’ culture that prioritises clicks and conversions over narrative.
Understandably, companies want content that drives action. That’s the entire point of content marketing, after all. But consumers are canny creatures, and as digital channels have grown and involved in recent years, they’ve caught on to the blunter writing techniques.
Authenticity in Your Copywriting
Audiences are increasingly attracted to natural content that flows beautifully and tells a clear, compelling narrative. Not only is this a far more pleasant reading experience, but it’s an effective way to build a genuine connection with your clients. Compelling stories based on genuine experiences, case studies, and testimonials create a sense of authenticity that modern consumers love.
Writing content for the sake of it just adds clutter to an already crowded digital world. However, great writing that subtly tells stories of success really shows how awesome your company can be. It is a great way to tap into the emotions of your potential customers, helping to build solid, lasting relationships along the way.
At Inspired Copy, we are all about harnessing the influential power of words. We love content that inspires, educates, and wows. We want to create great writing that tells a powerful story and performs well for your brand. If you’re interested in learning more, get in touch! We can’t wait to create something beautiful with you.
