Low traffic is the curse of every online writer, but there is a simple way to fix it: SEO writing.
Writing a great blog post takes a lot of time. From getting into the creative frame of mind and doing all the necessary research, to actually getting your ideas down and pressing ‘Publish’, blogging is a relatively long road. After all that hard work, checking your stats a day later to discover that your article is nowhere to be found on Google can feel incredibly demoralising.
At Inspired Copy, we always aim to produce content that reads beautifully and ranks highly on Google. SEO is one of the most impactful tools in our copywriting utility belt, and is something that every writer should consider.
So what do you need to know about SEO writing? How can you catch the eye of Google when it is playing hard to get? Read on to discover a few tips that will help your blogs and web pages rank high on Google, without spending a fortune on ads.

What is SEO Writing?
SEO writing is content that ticks a certain number of boxes set by the Google search algorithm. The better your SEO ranking, the closer to the first page on Google search your content will be. SEO writing involves a number of elements, such as keyword research, readability, relevance, and trustworthiness.
4 Tips to Writing Better With SEO and Google in Mind
1. Great Blog Titles and Headings
In order to work out where you’ll rank, the robots at Google need to be able to understand what your content is all about. Clear, relevant headings help Google’s robots skim your writing, work out what it’s about, and rank it accordingly. Titles such as How to Win Your Very First Client When Starting Out as a Freelancer are easy to read and understand. They let you (and Google) know exactly what the article entails, and are therefore more likely to show up when someone searches a relevant query. Make sure your headings reflect the content of your writing and contain relevant keywords, and the robots will do the rest!
2. Write Content for Humans, Not SEO Robots
When writing for SEO it’s easy to get caught up in keywords, backlinks, alt text, and other optimisation tricks. You can get carried away with all of the aforementioned, and forget that your content needs to be readable and engaging too. Bounce rates, and how long your visitors spend on your page also play a role in where the Google algorithm ranks your content. You can do your very best to write a keyword-dense article, but if the content is no good, you can forget about ever making the first three pages.
Ultimately, when people head to Google with questions, they’re looking for clear, authoritative answers. Put yourself in your readers’ shoes and ask, ‘am I really delivering something valuable here?’. Good writing will grow your following, boost your engagement rates, and help you climb to the top of Google, all at the same time.
3. Use Meta Descriptions
If you aren’t adding meta descriptions to your posts then you’re missing a huge trick. Meta descriptions create the short preview of your content on Google, and are a great way to encourage people to click. They also offer an opportunity to add one or two keywords that can help optimise your piece. Treat your meta descriptions like an elevator pitch for your content – make it clear, concise, and just clickbait-y enough to draw readers in.
4. Use SEO Keywords Carefully
Almost everyone is now familiar with the term ‘keywords’ – the little snippets of text that Google picks up on to help dictate your content’s relevancy to a certain search term. While it’s important to include keywords in your SEO writing, it’s also crucial that you don’t go overboard.
Use keywords naturally, as part of the flow of your writing, and resist the urge to stuff them in at every opportunity – remember, an enjoyable read is a popular read!. A few carefully chosen, natural sounding keywords will be far more effective than a post that reads like a stream of keyword consciousness.
It’s also worth starting off with long-tail, low competition keywords that are relevant to your niche, especially if you’re just starting out. For example, if you’re a food blogger, you might want to write a blog on cooking eggs. Rather than using broad keywords such as ‘boiled eggs’, you should opt for a long-tail keyword such as ‘how to cook boiled eggs’ – a search term that has lower competition on Google.
You long-tail use free online tools such as Google Trends and UberSuggest to research and validate the search volume and SEO difficulty of your keywords, or employ an SEO company to do it for you.
If you’re looking for fabulous SEO blogs or web copy for your website, get in touch! You can also check out our blog for more writing tips and resources.